Simple, transparent pricing

Clarity costs less than confusion

The questions a senior BA would ask — without the senior BA cost.

Free

£0forever

Try it out with your first project

  • 1 project (one-time)
  • 20 core questions
  • View spec online
  • Copy Build Prompt
  • Limited to 20 questions
  • No advanced feature modules
  • No exports
  • No saved history
Most Popular

Starter

£19/month

Perfect for founders validating ideas

  • 10 projects/month
  • Full 45-question quiz
  • All feature modules
  • Markdown & PDF export
  • Save & resume later
  • Email support

Pro

£49/month

For serious product development

  • Unlimited projects
  • All Starter features
  • Team sharing
  • Version history
  • Compare versions
  • Priority support

Agency

£149/month

For teams and agencies

  • Everything in Pro
  • White-label exports
  • Multi-client workspace
  • Custom intake links
  • Custom question packs
  • Jira/Linear export
  • Dedicated support
Cancel anytimeNo long-term commitmentSecure payment via Stripe

Frequently Asked Questions

Everything you need to know about our plans

Can I cancel anytime?

Yes, you can cancel your subscription at any time. You'll keep access until the end of your billing period.

What payment methods do you accept?

We accept all major credit and debit cards through Stripe. Your payment is secure and encrypted.

Can I upgrade or downgrade my plan?

Yes, you can change your plan at any time. When upgrading, you'll be charged the prorated difference. When downgrading, the new rate applies at your next billing cycle.

What counts as a "project"?

A project is one idea or initiative you run through the clarity quiz — whether it's an app, a feature, a client brief, or any scoping exercise. Each generates its own spec.

What happens when I cancel?

When you cancel, you keep full access until the end of your current billing period. After that, you'll move to the free tier.

Is my data private?

Yes, your project data is private and secure. We don't use your specs for training AI models unless you explicitly opt-in.